Inclusivity is in


We help brands make authentic connections to audiences that are ethnically & culturally diverse, including the LGBTQ+ communities, because everyone deserves to be shown some love.



Creative flexibility, at your service

From clean & corporate to saucy & sassy

Print and digital design by

We go both ways

Cohesiveness is crucial. It’s important for your print assets to look & feel like your digital assets, and we’re proud to be versatile. Whether you need a direct mail campaign, an app skin/interface design, trade show materials, or digital displays, we’re well equipped to switch from one medium to another and back again. That’s how we roll.

Inclusive marketing by

Kiss our butts, exclusion

We wholeheartedly say YES to diversity and representation. YES to female empowerment. YES to the LGBTQ+ communities. These groups are tremendous resources, and yet many of them still aren’t being reached. We’ll help you craft a welcoming voice that engages with a variety of audiences in relevant and meaningful ways.

West Coast vibe by

West Coast, not Stressed Coast

We know the perception of us Southern Californians: that we’re spacey; we’re too laid back; and we put avocados in everything. Sure. At Arin West, we also offer easygoing honesty; a Zen-like approach to the creative process; and big splashes of joy and wonder that we infuse into everything we craft for you. That’s pure organic love.


Design + strategy by

Big ideas. Detailed work.

Some of the many ways we entice people to love you

  • Brand identity design, refresh, evolution

  • Type design, key art

  • Signage, event branding, trade show design

  • Corporate communications, employer branding, employee retention initiatives

  • Character / mascot creation

  • Web/microsite development, design, & copywriting; blog setup

  • Digital asset creation (social media, email, newsletters)

  • Focus group testing; research; analysis

  • Print ads & collateral; direct mail



Street Cred


Aloha & hello — I’m Ren Shadowhorse, marketing consultant, graphic artist, speaker, and founder of Arin West. Over the years, I’ve worked with some brands that you may recognise, and I’m happy to personally provide you with the same high level of creative services. For jobs with a larger scope of deliverables, I also have an exceptional team of trusted & proven marketing and creative specialists. Below are some of my previous clients.

Like a shoemaker’s elf

You’ve probably never heard of me, and I wouldn’t expect you to. I’ve spent most of my career as a creative/art director quietly working behind the scenes with these brands and more.

I’ve designed, animated, coded, and sound edited dozens of ecards for companies like The Home Depot, NCR, Red Lobster, and Wachovia Bank (now Wells Fargo), as well as the U.S. government. My large-format print campaigns and photos from shoots that I’ve art directed have appeared in The Wall Street Journal, The New York Times, Los Angeles Times, and many other general & industry publications across the country. More recently, my integrated campaigns for South Coast Repertory, a Tony award-winning regional theatre, can be found all over Southern California’s virtual and geographic landscape. My pro bono work extends to non-profit organisations such as the amazing people of Shakespeare Orange County, to whom I donated over $12,000 worth of creative services, including marketing & PR strategies, copywriting, creative/art direction, photography & image retouching, and more — all towards their 38th season, which resulted in more press coverage and new patrons than they’d had in years.

So even though this may be the first time that you and I are meeting, you may have already experienced — through the companies, organisations, and brands I serve — the effects of my creative strategies and persuasive design principles.

It’s nice to finally meet you. Let’s elevate your brand, together.



Now accepting fabulous clients

If you’re in need of tasty typography & delicious designs, then allow us to be of service:

  • Arts & Entertainment, Cultural / Heritage organizations

  • Casinos, Gaming industry

  • Credit unions, Banks, Financial services

  • Fitness, Wellness, Spas

  • Galleries, Museums

  • Government, Recruitment, City branding

  • Healthcare, Home health, Hospice, Assisted / senior care

  • Hospitality, Food service, Tourism / travel

  • Luxury goods & services

  • Performing arts & artists, Theatres

  • Pharmaceutical

  • Place / destination branding

  • Software, Technology

  • Universities, Higher education

  • Wine, Spirits

  • And more