Cities of all sizes, all over the world, depend on revenue from visitors and incoming businesses. Creating a welcoming and cohesive brand is a way to help locals and visitors alike take pride in a city or place.
Read MoreIt used to be that the go-to symbols for “health” in marketing and advertising were a stethoscope or a nurse in scrubs. Then market tastes shifted, and brands began showcasing lifestyle imagery. The trend is still with us, but it’s shifting again.
Read MoreWhen it comes to workers, hospitality is notorious for high turnover rates — especially among the lower ranks of employees — and it isn’t always about monetary compensation.
Read MoreToday, the American culture centers around entertainment. Whether it’s through reality shows, YouTube videos, audiobooks, podcasts, or social media posts, we are spoon-fed entertainment at every turn. But if it doesn’t feel like a jolt of caffeine, then we don’t want it — so it better be thrilling. Boredom is out. Excitement is in.
Read MoreHumans love machines, but machines can’t love us back — at least, not yet. Until that happens, software and hardware companies turn to marketing and advertising firms like ours to inject the spirit of humanity into inherently cold, emotionless products. Here are three critical reasons why little human touches can do a lot of good to tech brands.
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