Choosing the best images for healthcare & wellness marketing

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Choosing the best images for healthcare & wellness marketing

It used to be that the go-to symbols for “health” in marketing and advertising were a stethoscope or a nurse in scrubs. Then market tastes shifted, and brands began showcasing lifestyle imagery. The trend is still with us, but it’s shifting again.

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How your internal culture influences your customers, & what you can do about it

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How your internal culture influences your customers, & what you can do about it

Internal culture is about your company's brand as an employer, and external culture is about your customers. For better or worse, cultures will bloom and grow organically, whether or not you devote any effort towards it. Shaping these cultures with purpose requires a heightened sensitivity and understanding of human psychology, behavior, and incentives.

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